Pharma and MedTech
Sales Force Efficiency
The race is on to focus Sales resources on those customers with highest Unmet Needs
Rapidly deteriorating productivity and cost-efficiency of Sales Forces require a rigorous ROI-oriented approach for the deployment of the still most expensive resource in Pharma and Medtech.
Our expertise in Sales Force Efficiency helps you to maximize the use of often very complex CRM systems and to deploy your Sales Reps were they can create maximal Value for Customers out in the market place.
We provide hands-on expertise and tools for Customer-Profiling, -Segmentation and -Targeting. In combination with in-depth analyses of your Sales Force activities vs. results, you can deliver strong leadership to your Sales Force.
Sales Representatives will continue to be an important element of the Communication Mix - but stronger integration into the Marketing Mix and new, more flexible Sales Force Models are needed.
Our know-how will support your rising Sales Force Efficiency.
Quality up & Costs down
The Pharmaceutical industry has faced a rapid change and broadening of its customer base. New customers like Health Insurances or Central Decision-makers require different Communication- & Marketing approaches and a much more cost-efficient Go-to-market achieving higher Marketing-quality with increased reach & frequency of your Key Messages.
Our Marketing Efficiency approach keeps focus on Customers with highest Unmet Needs and best Return on Investment.
We provide in-depth expertise and implementation tools for optimization of your Marketing- & Communication Mix, bringing your Key Messages to your Target-customers with significantly higher Reach & Frequency - at substantially lower Cost.
Ideas don´t move mountains - bulldozers do
Building up competitive and sustainable Business Models requires strong Leadership, efficient Business Processes and a rigorously customer-focused Organization.
We have the tools, processes and communication expertise to help you build innovative & competitive Business Models.